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Polaris Joins the International Female Ride Day Movement

Polaris Inc.(NYSE: PII), the global leader in powersports, has partnered with International Female Ride Day® (IFRD), a globally synchronized ride day celebrating women riders and their passion for powersports. IFRD will take place Saturday, August 22, on six continents in over 120 countries.

IFRD and the “Just Ride” call-to-action were created in 2007 to focus on motorcycle riders. As female ridership grows within the powersports industry IFRD welcomes female riders of all types of powersports including off-road vehicles, snowmobiles.

“I started IFRD to advance the awareness of women motorcycle riders and inspire women everywhere. Working with Polaris encourages even more women to join the celebration of riding and become part of the movement,” said IFRD Founder Vicki Gray. “However you prefer to ride, it is truly an experience like no other — exhilarating, liberating, and fulfilling. The female riding community is one of expanding camaraderie on open roads and trails.”

“Just Ride!” is the only requirement to participate in IFRD. Motorcycle riders and powersports enthusiasts around the world can celebrate the day by simply getting outside for a solo ride or riding with friends and family.

Riders can also celebrate digitally by sharing photos on social media using the hashtags #IFRD and #InternationalFemaleRideDay. For those who don’t currently own a vehicle or are interested in trying out a new type of ride, Polaris Adventures offers Polaris RZR®, Slingshot®, and snowmobile rentals, providing custom experiences in select locations and terrains across the U.S.

“We’re excited to partner with International Female Ride Day in their mission to celebrate women riding in unity, as well as their efforts to cultivate a strong community of female powersport enthusiasts across all borders and cultures,” Polaris Chief Customer Engagement and Growth Officer Pam Kermisch said. “Our portfolio of over 30 brands empowers women to connect with the outdoors whether it’s on asphalt, dirt, sand, or snow. IFRD provides us the opportunity to come together to celebrate the love of riding and ensure female riders are well represented across the industry.”

“Everyone is welcome to be a part of this day as the world sits up and takes notice of our global community. Get on your ride of choice and share your enthusiasm with other women the world over,” added Gray. The IFRD global 14th annual ride day event was rescheduled from its usual date the first Saturday in May, due to COVID-19.

No matter how or where you ride, Polaris and IFRD encourage safe riding practices. Wear appropriate safety gear, perform pre-ride vehicle checks, and follow local and CDC guidelines for social distancing to protect against the spread of COVID-19.

Riders participating in IFRD can proudly wear IFRD branded apparel and show off the official IFRD logo on their social handles or on their vehicles. Visit the IFRD website to learn more, including ways to participate, helpful tips for preparing your ride and photo inspirations from previous years.

ABOUT INTERNATIONAL FEMALE RIDE DAY

International Female Ride Day® (IFRD) is a globally synchronized ride day for women motorcycle riders. Now referred to as a “movement” by its participants, its action of “Just Ride!” asks women to be on their motorcycles, scooters or trike’s on the first Saturday of May each year. Created in 2007 by Vicki Gray, a lifetime motorcycling advocate, road and race instructor – with the purpose to profile and highlight the many diverse women enjoying the activity of motorcycling. Its mission is to that of building awareness of female motorcyclists across all cultures while simultaneously encouraging other women to take up the sport. The event is managed under the MOTORESS® canopy.

ABOUT POLARIS INC.

As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2019 sales of $6.8 billion, Polaris’ high-quality product line-up includes the Polaris RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.

polaris.com

BRP Ceases Production of Evinrude Outboards

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BRP will no longer manufacture and sell Evinrude outboard engines including the new G-2 E-TEC engines, effective immediately. To say we were shocked by this announcement would be a huge understatement.

A LITTLE HISTORY

Along with being known as the original outboard engine, Evinrude has had a storied 100-plus year past. In the late 1990’s the parent company of Evinrude (and Johnson), Outboard Marine Corporation (OMC), was thrown into disarray by corporate raiders.

This event led to BRP’s acquisition of the Evinrude and Johnson brands including a 2-stroke Direct Injection (DI) system known as Ficht Ram Injection. After BRP’s acquisition Ficht was re-branded and re-engineered becoming E-TEC Direct Injection.

The system debuted on BRP’s Ski-Doo snowmobiles in MY 2008 and the rest is history. Today E-TEC is still the only Direct Injection system in the sno-mo-biz.

It’s interesting to note, when OMC Corporation went into receivership and BRP acquired Evinrude, Johnson and Ficht, it did so for a relatively attractive sum in the corporate world.

EVINRUDE AND THE MARINE BIZ

The marine industry has almost, without exception, adopted a sales model called “vertical integration”. Vertical Integration requires outboard OEMs to acquire boat manufacturing companies their engines can be exclusively installed on.

In other words, many (if not most) of today’s boat OEM brands are actually owned by Mercury and Yamaha. While this has gone on for the past 15 years (or more) BRP took a different path and marketed its engines to the “re-power” market.

Only recently did BRP jump into the boat biz and begin vertical integration in a sizeable way.

OUR 2 STROKE SENSIBILITIES

Honestly, we’ve felt a sense of pride in the success of the Evinrude brand knowing it is the only outboard engine using 2-stroke power exclusively.

The E-TEC paradigm in the outboard world stood alone for almost two decades. E-TEC’s performance, lightness and EPA cleanliness, not to mention its exceptional fuel efficiency, set Evinrude apart from the 4-stroke hoard.

A PAUSE OR THE END?

Reading what BRP had to say about the cessation of Evinrude production, we perceive the company is not likely to re-introduce the brand. However, BRP has stated it won’t sell the brand either. In fact, in any corporate communications we’ve seen since this announcement Evinrude is still listed as a BRP brand.

E-TEC

BRP and, in particular, the Ski-Doo Division, have made it clear the cessation of Evinrude E-TEC production has no effect on E-TEC 2-stroke development as it relates to snowmobiles.

In fact the company has made it clear E-TEC snowmobile power will continue to be developed and used in Ski-Doo snowmobiles indefinitely.

ANALYSIS OF THE BRP VS ARCTIC CAT LAWSUIT

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Its been a pretty busy couple weeks for powersports industry leader BRP. Only days ago the company announced the mothballing of the legendary Evinrude outboard engine brand.

Hot on the heels of this negative news comes a very impressive legal win in a battle between BRP’s industry leading snowmobile brand, Ski-Doo, and Textron’s recently acquired Arctic Cat snowmobile brand.

THE REV AND THE PYRAMID

In 2002 Ski-Doo introduced a new snowmobile chassis design that literally changed the way a snowmobile was ridden. It’s design and ergonomics were referred to as “rider forward”. The new chassis configuration was unlike anything seen in the industry and closely mirrored the ergonomic orientation of an off-road motorcycle.

A large portion of the re-configuring of the chassis was rooted in what is called a “pyramidal frame”. Because the rider is oriented forward on the REV chassis (compared to all conventional snowmobiles before it) a new over-structure had to be developed to increase frame stiffness while accommodating a radically re-positioned rider’s perch.

BRP applied for and was granted patents surrounding, not only the pyramidal frame, but many other aspects of what is referred to as the “REV” platform.

FAST FORWARD TO 2008

In 2008 and later in 2012, Arctic Cat introduced snowmobiles using what looked very similar to a pyramidal frame. We will not argue if this was or wasn’t an infringement on Ski-Doo’s patents.

The issue has been litigated in both the US and Canada on more than one occasion and from what we hear, Arctic Cat won the issue against Ski-Doo’s assertion of infringement in the US and in Canada earlier this decade.

As of this week and beginning in July this year Arctic Cat is not only forbidden to sell but in some cryptic way is not allowed to use any snowmobiles affected by the award granted from the Canadian Federal Court.

Does this mean Arctic Cat snowmobile owners are contravening some legal statute when they head out for a ride this coming winter? Dunno.

SHOW THEM THE MONEY

On top of this ruling is an order for Arctic Cat (Textron) to pay BRP $135.00 for each and every Arctic Cat snowmobile manufactured since 2008 using the pyramidal frame design. Get out your calculator. That’s a big number in our world but maybe not so much in the corporate realm.

If you assume there have potentially been 100,000 Arctic Cat sleds built since 2008 using the pyramidal frame design, the number is not chicken feed (Cat food?). Here’s one number I guarantee is large in anyone’s world: The legal costs incurred by both parties to launch and to defend this action.

QUESTIONS

There are some profoundly intriguing questions surrounding this issue. First, the ruling is only enforceable in Canada. Does this mean Arctic Cat must stop selling sleds in Canada until a deal is struck with BRP? A deal? Yes, a deal. We haven’t heard a fat lady singing so look for something which sounds like a compromise.

Sea-Doo lost a watercraft patent suit (seriously, a decades old watercraft patent) with Arctic Cat some time ago. It amounted to tens of millions of dollars being owed to Arctic Cat. We wonder – is that number still on the “accounts receivable” chart at Arctic Cat?

WILL THIS IMPACT YAMAHA

Wouldn’t you like to be a fly on the wall at Yamaha’s snowmobile division HQ in Markham, Ontario, Canada? Will there be implications for Yamaha as a result of the use of the same pyramidal frame design in play on virtually all the sleds Arctic Cat builds for Yamaha? As of this writing there is no mention of Yamaha in this action. We think that’s good.

TEXTRON’S ROLE

One might wonder what Textron is thinking about this jackpot. Even if the award and ruling is negotiated down there’s still staggering legal costs that often dwarf the actual settlement numbers. Textron has had to navigate this issue without ever being involved in the actual design of these sleds.

Here’s one more. Arctic Cat is no doubt working on the next generation of its ProCross chassis to take to market in the not too distant future. If this is true we can’t help but wonder if any new and under-wraps designs have continued to use the pyramidal frame design.

We don’t know the answers to most of these questions but you can be sure somebody does. Stay tuned.

BRP WINS LAWSUIT AGAINST ARCTIC CAT IN CANADA

June 15, 2020 at 2:50 PM EDT – The Federal Court of Canada handed BRP an important victory against its competitor Arctic Cat regarding BRP’s frame patent, which was at the heart of the Ski-Doo REV revolution; The Federal Court of Canada issued a permanent injunction prohibiting the sale, use and distribution of all Arctic Cat snowmobiles in Canada that infringe BRP’s Canadian patent; The effective date of the permanent injunction is set for July 6, 2020; The Court also ordered Arctic Cat to pay BRP a royalty of CA$135 per unit that infringes the frame patent since MY2008.

Valcourt, Quebec, June 15, 2020 – BRP (TSX: DOO; NASDAQ: DOOO) announced today that the Federal Court of Canada has rendered a decision favorable to BRP in a lawsuit launched in December 2011 against Arctic Cat, where BRP argued that Arctic Cat infringed certain of its patents related to BRP’s revolutionary Ski-Doo REV snowmobiles.

Snowmobile enthusiasts will remember the launch of the Ski-Doo REV in 2002, which completely revolutionized the rider experience with its aggressive, sporty forward positioning of the driver and strong, lightweight frame.

“I couldn’t be more pleased with the decision of the Federal Court of Canada”, said Martin Langelier, Senior Vice President, General Counsel & Public Affairs at BRP. “Innovation is part of our DNA and today our ingenuity, which makes our company and products unique, is recognized and protected against intellectual property violation. The REV platform was and is still a game-changer in the snowmobiling industry and to have it protected in Canada is an important win”, concluded Langelier.

The Federal Court of Canada issued a permanent injunction ordering Arctic Cat and its Canadian dealers to stop the sale, use and distribution of any snowmobile which would infringe BRP’s frame patent. It also ordered Arctic Cat to pay BRP a royalty of CA$135 per unit that infringes the frame patent since MY2008.

The effective date of the permanent injunction is set for July 6, 2020.

About BRP – We are a global leader in the world of powersports vehicles, propulsion systems and boats, built on over 75 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft, Manitou, Quintrex, Stacer and Savage boats, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. We complete our lines of products with a dedicated parts, accessories and apparel business to fully enhance the riding experience. With annual sales of CA$6.1 billion from over 120 countries, our global workforce is made up of approximately 12,600 driven, resourceful people.

brp.com

90-DAY WARRANTY EXTENSION ON BRP PRODUCTS

BRP Inc. (TSX:DOO; NASDAQ:DOOO) has decided to make the current period a little more bearable by announcing a 90-day extension to all of its manufacturer limited warranty, expiring between March 15 and June 30, 2020, across all its powersports product lines (Ski-Doo®, Lynx®,, Sea-Doo® and Can-Am®).

This initiative is an indication of BRP’s commitment to deliver an exceptional customer experience, even during these challenging times, and is part of the recent “Together, We Ride” project which is a reminder that tough times require new responses. Since some BRP dealers have temporarily closed or are partially open, we wanted to ensure that our customers can fully benefit from their warranty.

“In the current context, people already have a lot of other things on their mind. We didn’t want their warranties running out to be one of them, especially with reduced service department capacity. We wanted to make sure we make things as easy as we can by being the first OEM in North America to offer a 90-day warranty extension on all our powersports products,” said Delton Bohlman, Vice-President, Global Customer Services Parts & Accessories at BRP. “Together, We Ride is not just a catchphrase for us: we are all in this together and we need to do our part to help each other get through it.”

Customers who qualify do not need to take any action to be included in the warranty extension program, they will be automatically prolonged.

The 90-day extension applies to all limited warranties and B.E.S.T. extended service coverage which are set to expire between March 15 and June 30, 2020.

We were born out of adversity. We pride ourselves on thriving in the face of uncertainty. Now more than ever, we defy conventions, rise to the challenge, and push ourselves to innovate – no matter what. Our ingenuity and our desire to overcome, because of (and not despite) the challenges we face, is in our DNA. We’re all on a bumpy ride right now. But we’re coming together for every employee, every dealer, every owner, every enthusiast, across our brands, to ensure we thrive for our future adventures. #TogetherWeRide

We are a global leader in the world of powersports vehicles, propulsion systems and boats, built on over 75 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft, Manitou, Quintrex, Stacer and Savage boats, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. We complete our lines of products with a dedicated parts, accessories and apparel business to fully enhance the riding experience. With annual sales of CA$6.1 billion from over 120 countries, our global workforce is made up of approximately 13,500 driven, resourceful people.

LINDSAY AND SADIE LESTER INJURED IN ATTACK

Lindsay Lester and Sadie Lester, wife and youngest daughter of AJ Lester, Co-Host of SnowTrax and Dirt Trax Television, were seriously injured in an unprovoked attack perpetuated on them last Sunday the 12th of April by two St. Bernard dogs.

Lindsay and Sadie were jogging from their home on in the village of Haliburton, Ontario when the dogs appeared and attacked Sadie. Lindsay was subsequently bitten and mauled as she attempted to protect Sadie.

Lindsay and Sadie were airlifted from the Minden, Ontario Hospital Emergency facility to The Hospital for Sick Children (SickKids) in Toronto where Sadie underwent 4.5 hours of surgery. Sadie will require more surgery over the next months. Lindsay was treated and released from the hospital. However as a result of COVID-19 precautions Lindsay remained in the hospital as the only family member allowed to care for her daughter.

This past Friday afternoon Sadie was released from the hospital and was welcomed home by a ribbon of more than 70 cars lining the entire length of their street including a Haliburton Fire Engine and two Ontario Provincial Police Cruisers. Family, friends and people from the community waved dozens of signs and banners supporting Sadie and Lindsay while horns honked to welcome them home.

AJ and Lindsay would like to extend their sincere appreciation to the Haliburton EMTs, and the staff at the Minden Hospital Emergency Department, the Minden Ontario Provincial Police, Ornge Aviation and everyone involved in Sadie’s care at the Toronto SickKids Hospital.

Most importantly the family would like to express their appreciation for the thousands of people and groups across North America who continue to pray for Sadie and Lindsay’s recovery. “We are so thankful and humbled by the outpouring of prayer and support for Sadie” commented AJ. He went on to say: “God has been faithful during this ordeal and we believe there will be a good outcome”.

The community has responded by posting: “Pray for Sadie” signs on their homes and driveways and displaying #prayforsadie unicorn stickers on their cars.

POLARIS 7S DISPLAY

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It’s been about 10 years since the auto industry discovered the youth generation is not as into cars as it was in the 70’s, 80’s and 90’s.

There was a day when teenagers counted the minutes until their birthday arrived so they could hustle to the DMV and get a driver’s license. This is less so these days – and it’s changed the way cars (and trucks) are optioned.

Today, you see even the cheapest, most minimalist model cars equipped with Bluetooth, back-up cameras, USB ports and smartphone compatibility right from the factory. It’s working, too. The younger generation is shopping cars again and enjoying the driving experience.

Somebody at Polaris grabbed onto this concept and has adapted this thinking to snowmobiles (and, we presume, off-road vehicles). Polaris’s new 2021 Ride Command system is absolutely eons ahead of what the competition is offering. Simply stated: there is nothing, nada like this in the snowmobile business so far!

This full color, huge by snowmobile standards, 7-inch touchscreen technology, glove compatible electronic display offers seven different digital gauge faces besides tach and speedo and a GPS that will blow your mind.

Its satellite connection allows you to track the position of other members in your riding group and its data base includes trails anywhere in North America and lets you set waypoints to monitor your route anywhere. Gasoline, food and accommodation destinations are included in the database.

You can pair your smartphone with it to make phone calls or take advantage of any of a long list of its features – even if it’s just to listen to music via helmet speakers.

Easy to use, too. You can access its different modes either by using touchscreen or by a handlebar mounted control – even by toggling the controls on the perimeter of the actual screen unit. The best part: Its response is fast and reliable, something even the auto biz hasn’t figured out in some circles.

What blows us away is how easily this all works. The huge screen is super-easy to read on-the-fly and the mapping and data flat-out inspires confidence in where you’re headed.

This is where things are going and the competition better hustle to match what Polaris is doing here. Is it worth paying extra for this feature? You bet it is. Anyone who’s planning a snowmobile trip with a group will be the hero of the day using Ride Command’s features.

Besides all these advantages, RC is just plain fun to use and adds a new and as yet unrevealed aspect to snowmobiling! Oh, and don’t get us started talking about Polaris’s new climate controlled electronic hand and thumb warmers. Insane!

COMPETITION HEATING UP IN THE VALUE CLASS!

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It looks like the industry has caught onto the market’s demand for cheaper priced, well-equipped sleds.

Ski-Doo’s new G4-based 600 Sport is a perfect example of how OEMs can use existing technology to build low-cost but entirely up-to-date weapons that grab the attention of snowmobile consumers.

In Ski-Doo’s case, it went a step further when the all-new Sport included a powered-down version of the 600R twin with EFI instead of E-TEC.

Cat has bought into the trend, too. The new BLAST, featuring a 400cc EFI single and a slightly downsized chassis, is capturing the imaginations of a larger segment of the market.

Polaris may have started the whole trend a couple of years ago with its 65-hp, fan-cooled EVO. This fun, versatile sled has caught on and its super-low pricing allows its owner to step up power and suspension with various “kit” parts to make it appeal to a wider fan base.

Polaris may be sitting on an even bigger powder keg than we realize, however.

We checked the 2021 Polaris brochures and observed the company is still offering the old Pro-Ride (front clip) 600 Indy 121 this year. It’s deeply hidden from view but still exists.

This sled uses a very light but somewhat dated original shock-in-skid platform and is powered by a 600cc Cleanfire twin making 125-hp.

Although we think its suspension could be better, handling is stupendous and its clutching is great. Yep, old technology, but good technology, and lotsa power.

The AXYS-based Indy 600 SP 129 would be an interesting competitor for the Sport but it’s pricing, its 125 HP Clean Fire SDI engine and high tech rear skid doesn’t match the Ski-Doo Sport’s old school SC-5 rear skid and its much lower TBI 85 HP output.

Here’s our proposition – and you can throw this out the window if you like, but we think there’s some credibility here.

What if Polaris offered a value-priced 121-inch 600 Indy SP based on the last AXYS platform and a shortened Pro-CC skid, downgraded to steel bodied gas cell shocks and a 1.0-inch track with a less intense gauge package while keeping the EPA-approved 125-hp Cleanfire 600?

This would be a one up on the new Ski-Doo Sport and keep customers happy in the power department without cutting into Indy 650 sales.

Polaris could even take it a step further and create an EFI version of the 600 SP with less sophisticated mapping running CVTech clutches and a mechanical oil pump, keeping the power under 90-hp to make the GOV happy and the price lower.

No matter what the outcome is, Polaris has enough excellent parts in the bin to build a stunning competitor to the new Sport. Call us next year to see what happens!

IS SKI-DOO’S NEW PILOT TX SKI BETTER?

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It’s no secret the innovative tuneable (TS) ski from Ski-Doo was a great idea. When the TS arrived about 6 model years ago we praised the concept and the execution as it related to the XP/XS platform. Understand the original TS unit was developed and intended for use on the XP/XS chassis.

The ability to raise and lower the carbide runner in and out of the bottom of the ski meant you could dial in turning response to match virtually any trail condition. The idea caught on like wildfire and we here at Supertrax/Snowtrax sang the praises of this innovation.

In MY 2017 when the first G4 platform arrived, replacing the XP/XS with a radical new further-forward rider position and a completely re-jiggered engine orientation, things became fuzzy.

The issue was this: The TS Ski, which performed so well and demonstrated such versatility, became a handful to tune and achieve optimum steering balance and front end bite.

Compounding this reality was a profound “hooking” response mid-turn, if you dropped the steering carbide too far out of the ski bottom to achieve bite in loose snow. Things got worse when you cranked the carbide back up and into the ski blade in an effort to reduce bite. This counter-action most often netted understeer.

After much trailside fiddling and testing we concluded, as did many of you, the Pilot 5.7 ski and a handful of aftermarket boards were far superior in their response on the G4 and covered a much wider range of trail conditions than was possible with the then current tuneable ski.

THE ISSUE

Strangely, Ski-Doo was slow to respond to a jillion inquiries about the original TS ski’s performance on the G4 chassis. It wasn’t until last year, before we saw the new Pilot TX ski, that an open admission from the engineering department verified what we had thought all along: The original TS ski was not designed for the G4’s extreme rider forward ergonomics. Okay, we get that, but why keep equipping sleds with skis that are so finicky?

BTW – it was possible to get the original TS units to work on a G4. The problem was exacerbated by the necessity to continually re-adjust the skis as the trail surface changed to maintain optimum handling and on-center balance. Pleasing initial turn-in and mid-corner bite was a continual and most often elusive pursuit.

THE FIX

For MY 2021 Ski-Doo has re-invented the tuneable ski, which is now called the Pilot TX. Changes made to the ski blade profile and carbide are myriad. The ski now has a deeper and longer center keel and uses a longer carbide as well. These two changes amount to a completely new ski and most importantly, a completely different response to tuning inputs. So dramatic are the changes in the ski’s performance, everyone around here noticed the improvement immediately.

The TS-X ski works equally as well on the G4 2-strokes as it does on the 4-strokes. We did experience more push at higher corner entry speeds on the 4-strokes, but that is mostly due to the extra inertia from the heavier 4-stroke engines. This was easily countered by dialling-in more carbide depth.

HAPPY

We are standing and applauding Ski-Doo’s new Pilot TX ski and its performance on the G4 platforms. It delivers a much broader range of response as you move the carbide in and out of the ski blade. Simply put, the Pilot TX is a more forgiving ski. This edition of the tuneable ski works every bit as good as the original TS Ski on the sled it was designed for – the XP/XS platform.

A Tribute To Rob Kincaid

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Rob was quite possibly THE most genuine guy we’ve ever met. His dry but incredibly witty sense of humor was infectious and his insane, but true stories about his life experiences would leave you in stitches. There’s no question the man could ride a snowmobile, but what we respected and admired most about Rob was the deep and sincere love and pride he felt for his family and friends. He will always be remembered and will forever be missed. The snowmobile industry will never be the same without him. Rest in peace, Rob.