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Pure Polaris Unveils NEW Website

Press Release
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Easy-to-Navigate Site Features More Product & Fitment Information

The new Pure Polaris website makes it quick, easy and efficient for riders to find the premium-quality accessories and branded apparel they want to enhance their riding experience.

With more information than ever about Pure Polaris products customers can choose from among several easy, flexible ways to search for everything from windshields to plows and full cab enclosures.

Pure Polaris accessories are Polaris and Victory riders’ best choice because they install easily, provide premium fit and finish, and enhance a vehicle’s function.

And with the new site riders have access to the most up-to-date lists of vehicles, making it easy to search only for accessories that fit their ride. Accessories can be found according to product type (performance, comfort, cargo, etc.) or by the vehicle model name or model year.

In addition, there are maintenance guides that will help riders care for and better understand their vehicles, and convenient links that provide access to owner’s manuals and safety and service bulletins. There are also convenient links between Pure Polaris pages and the Polaris and Victory vehicle information pages so consumers can research a vehicle and accessories at the same time.

Accessories and apparel for Polaris off-road vehicles and snowmobiles are featured at www.purepolaris.com

“Our new website gives customers what they’ve asked for: More information that’s easier to find through simple search tools,” said Scott Swenson, Vice President/General Manager PG&A and Snowmobile Division. “We also significantly enhanced the vehicle fit information to ensure it’s clear to customers which accessories fit their specific vehicles.”

The Pure Polaris website gives riders 24/7 access to detailed product information, and after researching products online, a rider can take a list of part numbers to a dealership for a personalized shopping experience.

The new Pure Polaris website features:

• Easy Navigation & Product Searches: Customers can search for Pure Polaris products by product type, by vehicle model name or model year, or by vehicle “Family.”

• Easy to Find Vehicle Info: There are convenient links between vehicle information pages and pages featuring Pure Polaris accessories for those vehicles.

• Easy Vehicle Customization: The Polaris and Victory “Customizer” tool lets customers customize virtual 2010 and 2011 models online. The “Customizer” shows how selected accessories look installed on vehicles, and a list of the accessories can be printed and brought to a dealership.

• Parts & Maintenance: Riders will find Frequently Asked Questions about maintenance procedures, quick reference guides, and videos. There are also links to online parts catalogs, vehicle safety and service bulletins, and the Pure Polaris Oil website.

About Polaris – With annual 2009 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER, snowmobiles and Victory motorcycles for recreational and utility use, and has recently introduced a new on-road electric powered neighborhood vehicle. Polaris is a recognized leader in the snowmobile industry, and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive inroads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P MidCap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com

RUNNING SNOWMOBILERS OUT OF TOWN

Staff Report
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Looks like an old agenda has been brought back to the forefront and snowmobiles are once again in the cross-hairs.

According to the website newwest.com, the Winter Wildlands Alliance, a nonprofit organization dedicated to human-powered snow sports, has filed a petition with the U.S. Department of Agriculture and the U.S. Forest Service aimed at how snowmobiles are regulated on National Forest lands. 90 additional recreation and conservation groups have apparently signed onto the petition.

Click here to read the full article.

DISGRUNTLED OVER OUR 4-STROKE COMMENTS

Staff Report
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DISGRUNTLED OVER OUR 4-STROKE COMMENTS

We’ve heard from some 4-stroke fans about our comments on this website concerning the possibility Arctic Cat may have a new 3-cylinder 4-stroke for the chassis they likely will be introducing for 2012.

(See: DOES CAT HAVE ANOTHER 4-STROKE?). We stated: an 1100 to 1200cc 4-stroke triple without a turbo could make power in the 160-plus range.

One hardcore Yamaha fan pointed out the fact that the new Apex generates enormous amounts of power (this year’s dynos at 163-plus) using a mere 1000cc mill and you don’t need more displacement to get big gobs of power and particularly, torque.

We agree. However, you have to acknowledge the fact the whiz-bang technology of the Apex makes it one of the priciest sleds in the business.

True, EPS and EXUP has driven the cost up but what the OEM’s need to build is a 4-stroke with a built-in safety margin.

Okay, before the Yamaha universe gets too unsettled, let me continue. We are fully aware that the Apex is one of the most reliable sleds in the history of the sport.

Unfortunately, the cost to manufacture, from new tooling, a 4-cylinder engine like the Apex’s is way beyond the budget of any of the other sled-builders.

Perhaps a 1000cc triple could get to the 160-hp deadline, but why not use a larger displacement engine like Ski-Doo’s 4-TEC or a new engine in the same displacement range as the current parallel twin Cat is using?

A larger 4-stroke will work less hard to produce power in the hyper range, will still be fuel efficient and can be built for less dollars. Hey, we’re just sayin’.

GREAT GIFT IDEAS FOR CHRISTMAS

Staff Report
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GREAT GIFT IDEAS FOR CHRISTMAS

If you or someone you care about loves snowmobiling and you can’t figure out what to get him or her for Christmas this season, have a look at these great items from SnowTrax!

The SnowTrax “RAIL” crew neck T-Shirt design is available in grey and features the “S” logo branding on the chest and the classic SnowTrax Television logo across the back. T-Shirts are made from 10oz 100% cotton and available in S to XXL sizes (while quantities last).

SnowTrax Beanies (Toques) are made from comfortable cotton and are available in BLACK featuring the SnowTrax “S” logo embroidered on the front. This lid is perfect for cold trailside stops when you just need to take your helmet off for a few minutes, but don’t want to catch a chill. Its great for rides or working in the shop or shoveling the driveway and its equally stylish to wear at the snocross track or just out with friends.

You’ve seen these items worn regularly on the show by Luke, AJ and Motorhead Mark and they are sure to please your loved one this Christmas as well.

T-shirts or Beanies are $19.99 plus applicable taxes and shipping. Add more to your order and save on additional shipping charges!

Visit www.supertraxmag.com/store to shop safely and securely.

IS ENTRY LEVEL A VINTAGE SLED?

Staff Report
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IS ENTRY LEVEL A VINTAGE SLED?

Where do new people actually get into snowmobiling for the first time? This is a question the industry has been looking for an answer to forever.

The last few years OEMs have been building baseline sleds with fewer features on them and subsequent lower price tags to try to attract new people into the sport.

Other first-time snowmobilers start out with a non-current leftover sled they saw at a dealership at a bargain price and decided to get into snowmobiling with it.

Still others shop Craig’s List or Kijiji until they find a red-hot deal on a used model.

It’s our belief that many younger snowmobilers are getting into the sport because they helped a family member or a friend with a vintage project.

We’ve been surprised how many late teens and early twenties people are involved at the numerous vintage events around the snowbelt.

We though it would be mostly codgers walking the aisles looking for a left front motor mount for a 1971 Ski-Whiz. Not so.

There are a lot of newbies and young people at these places and we think it’s the super low cost involved in vintage and the fact working on these old sleds actually ends up giving those who do it a Master’s degree in snowmobile technology.

Installing Fox Float X Evol Racing Shocks

SnowTrax TV
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SnowTrax Co-Host AJ Lester installs Fox Racing Shox on Arctic Cat’s Sno Pro 500.

“Like” SnowTrax Television on Facebook and win weekly prizes all season long! Visit www.snowtraxtv.com/Facebook

SOMEONE ACTUALLY AGREES WITH KENT

Kent Lester
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Russ Shewchuk, West St. Paul, Manitoba writes:

I agree 100 percent with the comments made by Mr. Lester on the 144 (inch tracked) sleds. It seems that some manufacturers are trying to promote a trend of building these machines to support their mammoth, overweight 4-stroke sleds that can’t plane up onto powder covered terrain.

They should spend more time like BRP reducing weight and improving their 2-stroke technology. After all, light makes right. Can you imagine getting one of these suckers stuck and you’re all by yourself on a -30c day? It wouldn’t be long before the coyotes had a nice supper!

Russ: I agree fully with your agreement of myself. Lets start a campaign against these evil 144-inch sleds. We could organize an army and storm places like Thief River Falls, Roseau, Minnesota and Hammamatsu, Japan. One thing I don’t agree with, however: I hate being referred to as Mr. Lester. It makes me feel the age I actually am.

– Kent Lester

Do Snowmobilers Really Want Cheaper Sleds?

Staff Report
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Do Snowmobilers Really Want Cheaper Sleds?

We keep getting reports from dealers about the biggest selling models out of their showrooms and it seems to be the upgraded, big-inch, fully loaded sleds that are selling best.

Many dealers have told us they don’t order many of the base models or the real value sleds because buyers are always looking for the biggest and best.

Some tell us that many customers would rather just look around for a jammed one or two year old model still in the crate, than buy a current year one that’s got basic equipment but not all the bells and whistles.

It speaks well of the snowmobile business that buyers are prosperous enough to want a sled with all the goodies. The fact most buyers won’t compromise on getting well-equipped sleds with lots of power could mean things aren’t as bad as some media would like us to believe.

Nevertheless, if you haven’t checked out sleds like the 600EFI Shift 121 or 136 and the MX-Z Sport 600, you just don’t know how well equipped these sleds are for cheap money.

You can have your cake and eat it too and get a brand new, current model sled with a full warranty. Makes a lot of sense to us.

New VP/GM Named For Arctic Cat Snowmobile Division

Press Release
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New VP/GM Named For Arctic Cat Snowmobile Division

Brad Darling has accepted a promotion to Vice President/General Manager of Arctic Cat Snowmobile Division effective 1/1/2011.

In this role, Brad will be responsible for leading and growing Arctic Cat’s snowmobile business, building and executing a global strategy, and identifying and developing new and differentiated products and services that deliver on Arctic Cat’s financial and strategic objectives.

Brad brings many years of related experience to this position as he spent 10 years in the Lawn & Garden industry before joining Arctic Cat in May 2000 as a District Sales Manager.

In October 2004, he was promoted to National Sales Manager (Canada). Brad was successful in rebuilding Arctic Cat’s Canadian dealer network raising Arctic Cat to a strong #2 position in Snowmobiles, and more than doubled the company’s ATV market share.

In May 2008, he was named North American Sales Director where he focused on strengthening the Sales Team and dealer network while growing Arctic Cat’s market share for both Snowmobiles and ATVs during the most challenging economic times.

Brad grew up in Canada in the Power sports business, working with and around Snowmobiles his entire life. He worked in a family dealership for more than 18 years starting at the age of 7. Brad even began racing at the age of 6 on an Arctic Cat Kitty Cat.

About Arctic Cat – Arctic Cat Inc., based in Thief River Falls, Minn., designs, engineers, manufactures and markets all-terrain vehicles (ATVs) and snowmobiles under the Arctic Cat brand name, as well as related parts, garments and accessories. Its common stock is traded on the Nasdaq National Market under the ticker symbol “ACAT.” More information about Arctic Cat and its products is available on the Internet at www.arcticcat.com.

WHAT’S WITH 144-INCH CROSSOVERS?

Kent Lester
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WHAT’S WITH 144-INCH CROSSOVERS?

For crying out loud, who dreamed up the idea of a 144-inch track under a crossover sled?

By it’s very definition a crossover is supposed to be adept on trails as well as being competent in flatland powder. That’s it.

Currently we’re seeing this trend in the sno-mo-biz to increase track lengths so a crossover becomes some kind of mountain sled with hot grips. This is not a cool trend and, if you’ve tried to ride one of these mega-tracked sleds on a groomed trail, you’re either ripping up the surface because of its ridiculously long lugs blowing chunks out the snowflap or your trying to muscle a sled around corners that wants to go in a straight line. I don’t need a closer look at the foliage, thank-you.

Yes, if you’re trying to convince yourself you can ride like Chris Burandt and want to go out and shred powder in fields all day (believe it or not, most crossover sleds are sold in areas where there are no mountains), then maybe you can use an extra load of deep snow traction. Really, how many snowmobilers ride like this?

As far as I’m concerned 136-inch tracks should be made law for this class. They might not go as vertical as Apollo 1 but they offer plenty of traction while getting you down trails without any unexpected visits from pine trees.

Share your thoughts with us about this article!

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    SNOWTRAX has established itself as the most watched snowmobile TV series in North America.
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