Yamaha launches new advertising campaign to include real world Yamaha owners
For years Yamaha Motor Canada has been asking “What kind of Yamaha are you?” and more and more Canadians are answering back. So much so, that for 2011, Yamaha plans to include pictures of real world Yamaha owners in their promotional materials.
“We agreed it was the next logical step to our advertising strategy,” says Yamaha’s National Manager, Marketing, Tim Kennedy. “In our first run of ‘What kind of Yamaha are you?’ we used generic images; last year we featured Yamaha celebrity figures like motocross champion Colton Facciotti and Facts of Fishing’s Dave Mercer. Now we want to showcase those who have walked into a dealer and purchased a Yamaha. It’s a great way to bring a ‘real world’ perspective to our products.”
Yamaha is currently creating advertisements for every product group (motorcycle, ATV, side by side, snowmobile, marine, and power product) and searching for just the right “This is my Yamaha” candidates.
Do you want to show the pride of ownership of your Yamaha with the rest of Canada? If so, please submit your favourite photos to their Facebook Fan page, facebook.com/YamahaMotorCanada.