Ram Truck brand announced today an official multi-year sponsorship of two-time FIM Snowcross World champion, six-time national snocross champion and 10-time ESPN Winter X Games medalist Tucker Hibbert.
Hibbert, 28, is the most decorated snowmobile athlete in history. He is one of only three athletes to claim the gold (medal) five-peat and will compete for the first-ever gold six-peat at the 2013 Winter X Games in Aspen, Colo., Jan. 24-27.
“Wintertime capability and durability are fundamental Ram Truck attributes, so our involvement with America’s top snowmobiler is a natural association,” said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico. “Tucker Hibbert and his crew have been faithful Ram customers for many years and their Heavy Duty trucks have served them well.”
As part of the sponsorship, Ram will be recognized as the official truck partner of Hibbert and his Monster Energy/Arctic Cat team.
Ram trucks will support Hibbert and his team throughout the International Series of Champions (ISOC) season and the 2013 Winter X Games.
The snowmobile enthusiast market reflects a high proportion of truck owners and represents a new marketing and promotion venue for the Ram Truck brand.
“Ram is the perfect partner for my race team,” Hibbert said. “We need reliable trucks all season long for our races and events, and the hardworking Ram trucks will get the job done.” Each year, Hibbert’s team heads out in search for mountains with early snow to test their snowmobiles. Feet of snow cover the narrow mountain trails, but their Ram truck always powers through to get him and his crew to their testing destination.
“Folks up north are already gearing up for the winter season and pickup trucks are their No. 1 choice for transportation and towing,” Diaz said. “Tucker and his team will be able to cover more miles, more comfortably and more reliably in a Ram truck.”
Hibbert’s first race is the International Series of Champions (ISOC) National Snocross Series season open at Spirit Mountain in Duluth, Minn., Nov. 23-25.