Polaris Supports Grassroots Groups with Sales-Based Contributions
For the sixth consecutive year, state and provincial snowmobile organizations across North America are receiving contributions from the Polaris “Winning Riders” program, which generates support for the groups based on sales of new Polaris snowmobiles.
From Newfoundland to Washington and Alaska to Quebec, snowmobile associations are receiving “Winning Riders” funds proportionate to the number of new Polaris snowmobiles sold within each state and province. Polaris is making contributions to snowmobile associations in 13 Canadian provinces and territories and 24 states in the United States.
Polaris also announced it is extending the Winning Riders program through the 2011 sales season, meaning contributions will be made next year based on retail sales of new Polaris snowmobiles between April 1, 2010, and March 31, 2011.
“The passion for snowmobiling is running strong across the North American snowbelt,” said Scott Swenson, VP of the Polaris Snowmobile and PG&A Division. “We see real benefits in supporting these associations that coordinate activities of snowmobile clubs and help develop great riding opportunities.”
Polaris makes the “Winning Riders” contributions with “no strings attached,” allowing each group to decide how to use the funds it receives. Projects funded by Winning Riders donations in recent years have included membership drives, trail and grooming programs, legislative efforts, tourism promotion and more.
About Polaris – With annual 2009 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER, snowmobiles and Victory motorcycles for recreational and utility use and has recently introduced a new on-road electric powered neighborhood vehicle.
Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.
