Polaris Partners With Pink Ribbon Riders

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Polaris Snowmobiles is partnering with Pink Ribbon Riders this season, supporting the group in providing financial assistance to breast cancer patients by donating a 2014 Polaris 800 Switchback Pro-R LE SnowCheck Edition snowmobile as the grand prize in a fundraising raffle.

Pink Ribbon Riders is selling raffle tickets at snowmobile events across the snowbelt all winter, and the winning ticket will be drawn February 15, 2014.

“We are honored to be partnering with Pink Ribbon Riders this season. We are proud to be able to provide financial assistance to women and men battling breast cancer,” said Polaris Snowmobiles Marketing Manager Andy Kroll. “By easing the financial strain, Pink Ribbon Riders help these courageous individuals focus on winning their battle against this terrible disease that has touched virtually all of our lives.”

The directors of Pink Ribbon Riders describe the group as a small, grass-roots, volunteer-driven organization, but its efforts can have positive, far-reaching effects on the lives of those battling breast cancer. Pink Ribbon Riders raises funds through snowmobile rides, community fundraising events, generous donations, and special projects such as the Polaris snowmobile raffle.

The organization invites breast cancer patients to apply for financial awards, and provides patients with $500 gift cards they can use toward the costs of treatment or ancillary costs (lodging, food, travel expenses, etc.) that are part of seeking treatment. Pink Ribbon Riders, a 501 C(3) not-for-profit organization, currently strives to assist breast cancer patients in several snowbelt states where its fundraising is focused.

Details about the Polaris snowmobile raffle, Pink Ribbon Riders and its ongoing fundraising are available at pinkribbonriders.com, and on the group’s Facebook page.

The 2014 Polaris 800 Switchback Pro-R LE SnowCheck Edition snowmobile is a limited edition model with special features that were only available through the Polaris SnowCheck Select program. This powerful, smooth-riding sled delivers precise handling, industry-leading big bump control and outstanding off-trail versatility.

About Pink Ribbon Riders – The Pink Ribbon Riders is a non-profit organization that provides direct financial assistance to women and men diagnosed with breast cancer. Patients that meet all requirements receive funds they can use for medical bills, housing, food or other needs as they battle breast cancer. The group was founded in 2006 by avid snowmobilers in honor of a friend who lost her battle with breast cancer in 2004.

About Polaris – Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER and RZR side-by-side vehicles, snowmobiles, motorcycles and small vehicles. Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol PII, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com

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