Press Release – LeRoy Cerwinske, owner of the Polaris Dealership known as LeRoy’s Repair, found himself in the industry spotlight at this Summer’s International Snowmobile Congress (ISC). It was there he found out that his 28 year old dealership was selected out of hundreds as the 2005 American Council of Snowmobile Associations’ (ACSA) Dealer of the Year.
This prestigious award is given to a single dealer each year that has made positive contributions to the sport of snowmobiling – and Cerwinske has spent close to three decades doing just that. Cerwinske, through his dealership, has been an active officer and promoter of the Nashua, Iowa Stumpjumpers Snowmobile Club, a group of riders dedicated to the preservation of snowmobiling. In addition, Cerwinske was instrumental in convincing his county to purchase a groomer of all things in the 1970s. “We ran it and started the first trails in this area that were actually groomed.” Today the county has approximately 280 miles of trails thanks to LeRoy’s efforts early-on.
Cerwinske is also committed to bringing newcomers to snowmobiling, and regularly organizes rides for friends and customers. If someone doesn’t have a sled, Cerwinske gives them a loaner for free. “It usually means a sale afterward,” he says. “We’re not a big dealer, we just try to be a good dealer,” Cersinske pointed out about his family-run shop. His wife Sandra takes care of parts, garments and accessories, while his son Kevin serves as the mechanic and service manager.
“Most riders would agree that there’s something very special about doing business with a true mom and pop dealership like LeRoy’s Repair and Polaris is very proud to have them as a part of our family,” said Mike Murphy, Iowa District Sales Manager for Polaris. “He has done so much for this great sport and the personalized, down-home service LeRoy’s offers all who walk through the door is a textbook example of what an experience in a snowmobile dealership should be.”
