ISMA Safe Riders! Material Available

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Press Release –

The winter of 2008-2009 is rapidly approaching and the International Snowmobile Manufacturers Association has prepared for safety trainers and snowmobile enthusiasts some new and updated Safe Riders! campaign material.

The material consists of a 22 minute safety video that is used in conjunction with safety training worldwide. We also have available video public service announcements and radio public service announcements.

We distribute snowmobiling fact books free of charge which contain more than 20 pages of facts on snowmobiling that can be used when discussing issues with land access managers, politicians, community leaders and others.

Also available are the Safe Riders! helmet stickers and of course our complete offering of Safe Riders! posters. The posters cover key campaign issues such as:

· Snowmobiling and alcohol don’t mix – Don’t drink a ride
· Ride Smart Ride Right – Stay in Control
· When night riding, slow down – Expect the unexpected
· Know before you go – Always check local ice conditions
· Cross with care – Don’t become road kill
· One is the loneliest number – Never ride alone
· Ride Safe, stay on the trail – Respect private property
· Know the risks and be prepared – Make every trip a round trip
· And more…

The poster series features world class artwork created by Robert Van Nood and the posters are and can be displayed in warming huts, restaurants, lounges, club houses, schools, CVB’s, garages and more.

In addition to the safety material available from the manufacturers, at this time of year we look to the Farmer’s Almanac prediction. In case you haven’t seen the latest Farmer’s Almanac, I will quote a few sentences that are contained in the Almanac.

“This winter will draw little comfort from the Farmer’s Almanac which predicts below average temperatures for most of the US. “Numb’s the word,’ states the 192 year old publication – which claims an accuracy rate of 85% for its forecasts that are prepared 2 years in advance.”

The Almanac’s 2009 edition states that at least two thirds of the country can expect colder than average temperatures this winter with only the SW and SE in line for near normal readings.

The Almanac predicts above normal snowfall for the great lakes and the Midwest and above normal precipitation for much of the country. “The NE and mid-Atlantic regions will likely have an unusually snowy February,” the Almanac states.

Not to be outdone by the Farmer’s Almanac prediction, the snowmobile manufacturers are working with a special You-Tube creative source. We are creating a special SNOW DANCE that will be featured on You-Tube and available for distribution soon. Please watch the internet for the You-Tube SNOW DANCE created for and by snowmobilers.

Make sure to pick out your new sled early this year, or get the work done on your existing sled. This is going to be a good snowmobiling winter – according to the Farmer’s Almanac.

If you are in need of some Safe Riders! materials, please visit the ISMA web site at and request an order form for our free Safe Riders!

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