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Press Release –

BRP gives back to volunteers who work on trails

As part of its 50th Anniversary celebration, BRP and its Ski-Doo® dealers will donate up to $1 million to Canadian snowmobile clubs for snowmobile trails through the Ski-Doo Million Dollar Club Support Program.

Regardless of the brand they own, every Canadian snowmobiler will be able to participate in this fundraising program.

For each snowmobiler submitting a certificate at their Ski-Doo dealership, BRP will donate $10 to their snowmobile club through the program.

Program certificates are available in all Canadian snowmobile magazines, at fall snowmobile shows, and on

An advertising, public relations and direct mailing campaign will also be launched to encourage snowmobilers to participate.

“Launching a grassroots funding campaign to benefit clubs is a natural fit with our 50th anniversary celebration because Ski-Doo was right there at the beginning to help establish the very first organized snowmobile trails in Canada,” said Alain Villemure, vice-president and general manager of the Ski-Doo / Sea-Doo division. “We’ve always recognized and appreciated the hard work our clubs and volunteers carry out on snowmobile trails — and how important those trails are for the safety of the sport.”

The top club in each of the following regions: Quebec, Ontario, Atlantic Provinces (New- Brunswick, Newfoundland and Labrador), Saskatchewan, and Manitoba will receive a limited 50th anniversary edition of a 2009 Ski-Doo MX Z snowmobile to use for additional fundraising activities.

There will also be parts, accessory and clothing incentives for clubs that reach 75% or more participation from their membership.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx™ snowmobiles, Sea-Doo® watercraft and sport boats, Evinrude® and Johnson® outboard engines, Can-Am™ all-terrain vehicles and roadsters, Rotax® engines and karts as well as direct injection technologies such as E-TEC®

Supertrax Online
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