Gearing Up for a Cold and Snowy Forecast

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Cold temperatures and record snowfall so far this season is motivating snowmobile clubs and associations throughout North America to begin making plans for Take a Friend Snowmobiling activities to be held this winter.

Event planning has begun in many associations who are contacting the ISMA Office to obtain campaign support material. The Take a Friend Snowmobiling week is scheduled for February 8-17, 2014 but events can be held any time throughout the Winter.

Take a Friend Snowmobiling is a campaign to encourage snowmobilers to take a non-snowmobiling friend out and introduce them to snowmobiling. Research shows that most people would like to go snowmobiling and, in fact, rate their level of interest a “9” on a 10 point scale.

The Go Snowmobiling campaign is expanding as more clubs and associations are visiting the website to obtain information on how to hold a Go Snowmobiling event. Activity online continues to increase and the website is an excellent source of information for snowmobilers and non-snowmobilers alike.

Snowmobile Shows held across North America have experienced record activity and attendance. Chambers of Commerce and Visitor and Convention Bureaus in the snowbelt understand the importance of snowmobiling to the economic activity for their region, they are also reaching out to support the Go Snowmobiling Campaign. Clubs and Chambers of Commerce are partnering to hold events in their local area.

With snowy forecasts in the near future for most of North America, outdoor enthusiasts are looking forward to the prospect of going snowmobiling this winter.

Our Facebook page is expanding and we presently have over 2700 “likes”. Please visit our page and “like” it to be kept up on events and fun snowmobiling posts. Snowmobilers from around the globe are sharing stories, pictures, and ideas through our Facebook page. Take some time to visit us. You will smile and you will start making plans to “Take a Friend Snowmobiling.”

This will be a great winter to take a friend snowmobiling and participate in a club or association ride.

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