BRP TO DONATE UP TO $1 MILLION TO CANADIAN SNOWMOBILE CLUBS
Press Release –
As part of its 50th Anniversary celebration, BRP and its Ski-Doo® dealers will donate up to $1 million to Canadian snowmobile clubs for snowmobile trails through the Ski-Doo Million Dollar Club Support Program.
Regardless of the brand they own, every Canadian snowmobiler will be able to participate in this fundraising program.
For each snowmobiler submitting a certificate at their Ski-Doo dealership, BRP will donate $10 to their snowmobile club through the program.
Program certificates are available in all Canadian snowmobile magazines, at fall snowmobile shows, and on ski-doo.com.
An advertising, public relations and direct mailing campaign will also be launched to encourage snowmobilers to participate.
“Launching a grassroots funding campaign to benefit clubs is a natural fit with our 50th anniversary celebration because Ski-Doo was right there at the beginning to help establish the very first organized snowmobile trails in Canada,” said Alain Villemure, vice-president and general manager of the Ski-Doo / Sea-Doo division. “We’ve always recognized and appreciated the hard work our clubs and volunteers carry out on snowmobile trails — and how important those trails are for the safety of the sport.”
The top club in each of the following regions: Quebec, Ontario, Atlantic Provinces (New-Brunswick, Newfoundland and Labrador), Saskatchewan, and Manitoba will receive a limited 50th anniversary edition of a 2009 Ski-Doo MX Z snowmobile to use for additional fundraising activities.
There will also be parts, accessory and clothing incentives for clubs that reach 75% or more participation from their membership.