BRP FREE AVALANCHE AWARENESS SEMINARS

For the sixth straight year, BRP (TSX: DOO) has taken the lead in promoting avalanche education and awareness by sponsoring nearly 60 free seminars in North America.

Open to all snowmobilers, the seminar offers fresh, renewed and relevant content and will be held in local dealerships starting late September.

The seminars have already proven very popular, with over 10,000 attendees, but are even further enhanced this season with new content and techniques so that all participants, whether first time or multiple time attendees, are actively engaged. Snowmobilers are encouraged to bring their friends and riding buddies to ensure that those they ride with, are well informed.

“BRP strongly believes in the seminars” values and recognizes the need for snowmobile specific outreach and education,” said Mathieu Laforest, Global Ski-Doo Marketing director. “BRP and our dealers work with avalanche experts to design and deliver courses to owners of all brands of sleds that are effective at engaging, educating and entertaining snowmobilers.”

Seminars in Canada will be handled by Jeremy Hanke, a recognized avalanche professional, a member of the Canadian Avalanche Association (CAA) advisory board and one of the creators of Throttle Decisions, an avalanche safety awareness video. Jeremy is an AST 2 certified instructor.

Mike Duffy of Avalanche 1, a recognized snowmobile expert in avalanche awareness, leads classes in the United States. Mike has American Avalanche Association Level I & II and AvPro level III certification, teaches at Colorado Mountain College and Silverton Avalanche School and has been giving snowmobile-specific avalanche classes since 1996. Mike has over 25 years of mountain riding and mountain rescue experience. This is Mike’s fifth year working with BRP.

HOW TO PARTICIPATE

For up-to-date information on locations, times or to register to avalanche awareness seminars, visit ski-doo.com, the Ski-Doo Elevation Mountain Blog, or Ski-Doo Mountain Facebook page.

The seminar is many times combined with an open house or specially geared mountain-riding event. Those who want to participate are encouraged to register with the host dealer so that appropriate planning for space and chairs can happen.

BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.5 billion from 107 countries, the Company employs approximately 7,600 people worldwide.

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