Polaris Snowmobiles Names New Marketing and Sales Managers

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Chris Wolf, Polaris VP of Snowmobiles, announced that Julie Benton, who has been with Polaris since 2008, has been promoted to the position of Snowmobile Marketing Manager.

“In her new role, Julie will lead the development and execution of marketing strategies and plans that generate consumer demand and drive retail sales for the Snowmobile Division,” Wolf said. “Plus, demonstrating her passion for excellence, Julie is also simultaneously completing her MBA at the University of St. Thomas.”

She succeeds Andy Kroll, who has joined the Polaris Parts, Garments & Accessories (PGA) ORV Accessories team as Senior Category Manager for RZR Accessories.

“We thank Andy for his three years of service to the Snow team, and wish him continued success in his new role,” Wolf said.

Prior to being appointed to her new role as Snowmobile Marketing Manager, Benton held multiple marketing roles for Polaris PGA, and for the Polaris Snowmobile Division.

Wolf also announced that Scott Kuklock has been promoted to Product Lines Sales Manager for snowmobiles.

“Scott has been with Polaris for over 14 years, including seven years as District Sales Manager before he took on his most recent role as Snow Product Line Sales Specialist,” Wolf said. “In his new role, Scott will be responsible for sales planning and execution, which includes retail and wholesale program development, market review, sales forecasts, and competitive analysis. Scott is also enthusiastic for self-improvement, as seen by his pursuit of an MBA at St. Cloud State.”

Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER and RZR side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles. Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory, Indian Motorcycle and Slingshot brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Pro Armor and Cycle Country brands. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at polaris.com.

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