Gary Broderick, President of the New York State Snowmobile Association (NYSSA), the largest membership driven snowmobile association in the United States, announced today the organization’s intent to enter into a Member Communications Agreement with North America’s largest audited circulation snowmobile enthusiast publication, SUPERTRAX International Magazine.

Under terms agreed to, Supertrax Publishing will produce and distribute up to 4 issues of the Supertrax New York Snowmobiler Magazine beginning this fall, 2011.

Supertrax Publishing also produces Supertrax Go Snowmobiling Magazine, the Official Publication of Canada’s largest snowmobile sanctioning group, the Ontario Federation of Snowmobile Clubs (OFSC).

Broderick stated: “Supertrax Magazine’s reputation in the snowmobile industry as the leading enthusiast publication gives the NYSSA confidence in this partnership. The Supertrax team has earned credibility in the sport.”

Supertrax Publisher Kent Lester added: “Our team of committed snowmobilers are excited to be accepted by the NYSSA as its partner. As a result of our 3-year relationship with the OFSC we’re able to fully understand the NYSSA’s communication needs. The NYSSA has experienced incredible growth and is a vibrant and well managed sanctioning body representing the sport to more than 70,000 snowmobiling families. We are proud to be taking messaging to its growing membership.”

The Supertrax New York Snowmobiler Magazine will be polybagged with issues of Supertrax International and sent to the NYSSA’s membership up to four times each season.

Supertrax Managing Editor, Matt Lester added: “We reach over 60,000 snowmobiling households in Ontario with Supertrax Go Snowmobiling Magazine polybagged with the Canadian Edition of Supertrax four times annually. Now with the Supertrax New York Snowmobiler Magazine included with the US edition of Supertrax Magazine mailed to the NYSSA’s membership, we will be reaching more snowmobilers than any other enthusiast publication and that does not include our strong audited circulation to the rest of the US and Canada.”

The Supertrax New York Snowmobiler Magazine provides businesses direct access to the NYSSA’s huge membership.

National, regional and local snowmobile related businesses and tourism operators are invited to receive rate information on the Supertrax New York Snowmobiler Magazine. Please contact 705-286-2135.

Supertrax Publishing and Supertrax Media are the sports largest media outlets publishing SUPERTRAX Magazine in the US and Canada four times annually to over 190,000 snowmobiling households per issue, the Go Snowmobiling Magazine in Ontario to 63,000 snowmobiling households per issue and the sport’s longest running, largest viewership television series, Snowtrax Television, broadcast on the Outdoor Channel in the US and TSN and TSN 2 in Canada to over 5 million viewers. The companies also produce one of the largest circulation ATV enthusiast titles – Dirt Trax Magazine – in the US and Canada and the sports largest viewership ATV television series, the award winning Dirt Trax Television watched by 7 million viewers on the Outdoor Channel in the US and Outdoor Life (OLN) and Wild TV in Canada.

BRP will invest over $15 million in the next three years to transform its outboard engine facility in Sturtevant, WI and become the heart of the Evinrude brand.

Evinrude product development, marketing and sales functions as well as customer service will be consolidated under one roof. In so doing, all employees from the Waukegan, IL facility will be regrouped in the Sturtevant campus.

There will be no job terminations resulting from this move. Employee relocations will begin in late spring and should be completed by the end of 2011.

“This additional investment further demonstrates BRP’s commitment to the Evinrude brand,” said José Boisjoli, president and CEO. “One site allows BRP to bring all Evinrude-related employees under one roof to better serve its network and its customers worldwide.”

The decision was made to ensure maximum utilization of the facilities and to structure the BRP team in a way to encourage efficiency and community. BRP committed itself to the Evinrude brand when it acquired the assets of Outboard Marine Corporation (OMC) in 2001. It has since invested millions of dollars in R&D for the E-TEC technology, which revolutionized the outboard engine industry.

In 2005, BRP became the first marine engine manufacturer to receive a Clean Air Technology Excellence Award from the U.S. Environmental Protection Agency for its environmentally friendly E-TEC engines.

In 2009, E-TEC technology was adapted for snowmobile engines, producing some of the most fuel-efficient engines in the industry.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and boats, Evinrude and Johnson outboard engines, direct injection technologies such as E-TEC, Can-Am all-terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 90 countries.

www.brp.com