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SNOWTRAX ANNOUNCES REAL WORLD SLED OF THE YEAR


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By: Supertrax International

Wednesday, July 01, 2009

Press Release -

SnowTrax Television, North Americas most watched snowmobile show and new owners, Supertrax Media Inc are proud to announce this year’s winner of the SnowTrax Real World Sled of the Year. The winner is the Ski-Doo MXZ 600 E-TEC Adrenaline.

”This award is not about who’s the fastest, or what sled has the newest gadget,” commented SnowTrax Host, Luke Lester. “The Real World Sled of the Year award tangibly acknowledges a sled that, throughout the course of an entire season, left our staff completely satisfied with the entire riding experience, every ride”.

The Real World Sled of the Year award is in its fifth season. During that time SnowTrax has honored notable winners like Yamaha’s Venture GT, Ski-Doo’s 600 SDI, the Polaris 600 IQ and last season’s winner the Polaris Shift. While the 600 class appears to be favored, it’s not a rule. The award is open to any segment or size sled. “We perform a host of quantitative evaluations on all the sleds we have long-term access to” comments SnowTrax’s Director of Sales and Marketing, Vern Putzer. “At the end of the day, the biggest factor we use to determine a winner is seat-of-the-pants feedback gathered from not only the Show Hosts, but valuable input from our stable of experienced and opinionated guest riders.”. Putzer went on to say: “These impressions can’t be gathered accurately in a day or even a week of riding. What sets this award apart from the rest is timing – it’s presented at the end of the season - after thousands of miles have been accumulated on each contender.”

Last year, Ski-Doo's then all-new, XP TNT came a very close second losing as a result of warranty issues and disappointing ride quality. In 2009 BRP attacked these problems with a vengeance, resulting in a sled so good, the hardest part of the Sled-of-the-Year process was picking who would come second. “From the very first time I rode this sled I was impressed” commented SnowTrax Co-Host, Taera McLean. “Ergos, bells and whistles, and an engine not only exceptionally fuel efficient but one which pulls and then keeps on pulling won my vote! No one argued on this sled’s potential to take the Award. In fact it was hard to put any other ride up there with it!”

Where other awards pick winners at the beginning of a season based on, often times, only a brief encounter with a new sled, The Real World Sled of the Year is put through paces under every imaginable condition, on every trail surface our viewers might use it. The sled has to start and run reliably every time. It has to be easy on the wallet at the pumps and it has to be capable of 300-mile days without leaving a rider feeling beat up. Important features like storage, wind protection, hot grip performance, gauge packages, ergonomics, adjustability and straight line speed are all taken into consideration before a winner is crowned.

Luke Lester went on to say: “There’s been sleds which, at the beginning of the year, looked like shoe-ins to win Real World Sled of the Year. However, as the season progressed things would come up we simply could not overlook” Luke wrapped up the SnowTrax Crew’s overall feelings with these words: “We ran four MXZ 600 E-TEC’s this year in different trim levels and every one of them outperformed not only our expectations, but also, our imaginations, every time we rode them”.

Ski-Doo's Director of Marketing and Communications, Steve Cowing had this to say about the award “Winning the SnowTrax Real World Sled of the Year award means a lot to both myself and Ski-Doo because its different from most awards as it comes AFTER a season of riding – when the knowledgeable editors have had a chance to log many miles on the production machines from all manufacturers. It validates all our hard work on the REV-X platform and E-TEC engine technologies as being the best in the industry. On behalf of BRP – thanks to SnowTrax for the recognition.”

From the entire crew at SnowTrax Television and Supertrax Media Inc, Congratulations to Ski-Doo and the MXZ 600 E-TEC Adrenaline for being the 2009 SnowTrax Real World Sled Of The Year.

Celebrating its 15th year, SnowTrax Television is a magazine format show that is packed with editorial content that is tailored to every type of rider. Each episode features in-depth product evaluations, instructional tech tip’s, destination features along with the latest news in the industry. Affiliated with national broadcasters TSN, TSN2 and A-Channel in Canada and the Outdoor Channel in the United States, SnowTrax Television is the most watched snowmobile show in North America.


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