Popularly known as “The Intrepid Snowmobiler”, Craig Nicholson is a print, radio and TV journalist, social media influencer and communications consultant specializing in motorized recreational activities, especially snowmobiling.
Craig has been a high mileage touring snowmobiler for many years, logging tens of thousands of kilometres on the snow across Canada and the U.S. His one-of-a-kind book, Canada’s Best Snowmobiling – The Ultimate Ride Guide chronicles many of his adventures.
During his distinguished career, Craig’s been touring editor for Supertrax International, North America’s largest circulation snowmobile magazine and prior to that for Snow Goer Canada Magazine. He has also served as editor for the Ontario Federation of Snowmobile Club’s Go Snowmobiling Ontario Magazine.
Craig’s touring and tips articles also appeared in a variety of other snowmobiling publications such as SnowTech, Michigan Snowmobiler, Motoneige Quebec, as well as many mainstream newspapers and magazines.
His syndicated Intrepid Snowmobiler on Radio feature aired on many stations in Alberta, New Brunswick, Nova Scotia, Ontario and Saskatchewan, while Craig also had a regular presence on Snowmobiler Television for many years. Craig is well known both within and outside of the snowmobile community through this substantial media exposure, including his strong social media presence.
Craig is a consummate professional journalist whose exciting, intriguing snowmobile travel features and stories promoted snowmobile tourism far and wide. His ability to tell readers what it’s like to ride in literally hundreds of different destinations is second to none. In various volunteer roles, Craig furthered responsible use, developing and participating in many snowmobile safety and environment initiatives through the Ontario Federation of Snowmobile Clubs and the Canadian Council of Snowmobile Organizations, where he also volunteered as Communications Chair.
Since the 1980’s, Craig has been an influential and passionate advocate for, and defender of, both organized snowmobiling and the snowmobile industry, while also reaching out to promote snowmobiling to the general public. His support and contributions, both as a journalist and a volunteer, have made the snowmobile community stronger and healthier.
It is this service and commitment to snowmobiling that lands Craig Nicholson squarely among the inductees in the International Snowmobile Hall of Fame, Class of 2022.